The Issues
I helped this brand grow by over 2,000 organic followers in just one year, even though their page started off with major challenges:
❌ Inactive for a long time
❌ Only 1,850 followers
❌ 5 years old with barely any posts
❌ Mixed content & unclear niche
❌ Low engagement — even with paid ads
My Strategy
I joined Chris Bader Manufaktur in April 2024, and the very first thing I did after reviewing their page was:
✅ Conduct in-depth research (target audience, content direction, visual style, competitors)
✅ Explain to the team why strategy matters and why we needed change
✅ Create a new structured content plan using Milanote
✅ Design fresh Canva templates to keep the brand consistent
… and a lot of photoshoots
We committed to consistent posting - 2 to 3 posts per week and focusing on:
Engaging captions (english and german)
Community interaction (replying to every comment & DM)
Content with value, not just promotion
The Results
After one year of consistent work…
We achieved our first 125,000-view Reel - completely organic.
And that was just the beginning.
Working with KOLs & KOCs
In addition to producing our own videos, we expanded our reach by collaborating with influencers within our niche. So far, the results have been promising. Our main focus is promoting our products to audiences in Germany and across Europe.