What do you want
to communicate?

I started my public Instagram account during the 2020 lockdown. At that time, I was creating lots of artwork and wanted to share it with the online community - mostly just for fun.

While posting my illustrations, I slowly taught myself how social media works. Everyone kept saying “stay consistent and it will pay off!” - so I posted a lot. But in reality, the algorithm changes every day. So instead of just following random tips, I began studying social media more seriously — what to post, how to write captions, and why choosing one format works better than another.

Thanks to my Communication Design degree, I began to understand the bigger picture: it’s all about what you want to communicate and who you’re speaking to. You have to define your audience first.

Want to see more of my organic growth results? Just scroll down and check out my projects!
(click on the photo to see the whole project)